Netflix hit series based on Patricia Highsmith novel brings prospect of surge in visitors to Atrani area of Amalfi coast

When Andrew Scott’s eponymous character in the hit new Netflix series Ripley travels from Naples to the village of Atrani, the rickety bus has the road almost to itself; a solitary Vespa passes going the other way. When he tracks down Dickie Greenleaf at the beach, the rich American and his girlfriend are the only people sunbathing on the pristine sands.

Visitors to the Amalfi coast today will note the contrast. Unlike in 1961, the road between Positano and Salerno is now known as much for its traffic jams as for the views. Atrani may be less busy than its neighbour Amalfi, but in summer its beach is taken over by rows of umbrellas and sunbeds. A small area, perhaps a fifth of the space, is public spiaggia libera.