Cab firm is forced to pull ‘derogatory and sexist’ ad campaign featuring an overweight model with the slogan ‘If I start to look sexy book a taxi’ A cab firm has been forced to pull a ‘derogatory’ advert featuring a middle aged overweight woman with the caption ‘if I start to look sexy, book a taxi’ after it was slammed for being sexist. The poster, created by Bristol-based CityFox, showed an older, voluptuous woman with her finger in her mouth telling people to call a taxi if they find her attractive.