To accomplish this, and to help attract much-needed skilled workers to this wonderful state, the Iowa Economic Development Authority is putting together a marketing campaign aimed at young people just leaving college. “This is actually going out there and changing some perceptions about Iowa so it’s on the short list for students as they start to make that first job choice,” “Because we know once you get them embedded in a certain community, they are going to grow up there, and they are going to find their next opportunity there.”