Financial and customer information, brand reputation, intellectual property, and employee information were also listed as critical assets to protect against security breaches. New business priorities and technologies also create challenges for IT and security teams, with 65% of respondents indicating that public clouds have the biggest security implications.i 1 2i 1 2 also found that security transformation impacts both the technology choices enterprises make to ward off cyber thieves and the way companies organize internal stakeholders, assess risk, and prioritize future investments.