Nikon and Mini team up to cross-promote cameras and cars

Nikon and Mini have agreed to a new marketing partnership that will see the two companies work alongside one another to cross-promote their respective products. In its press release , Nikon says the pair will create a collection of marketing material designed to showcase the immersive and visual capabilities of Nikon’s KeyMission camera series and the driving experience of Mini’s new adventure-oriented Countryman vehicle lineup.