Day Day Cook founder Norma Chu believes it is partly due to her taking a less traditional path compared with other female chefs who work in professional kitchens A chef from Hong Kong who shot to fame online with her home cooking video tutorials has happily revealed that she has never received sexist comments from trolls. Norma Chu, 36, a former banker who founded online cooking platform Day Day Cook in 2012, said she had so far escaped the sexism encountered by many female chefs in professional kitchens by taking a less traditional career path.