New Delhi , Jan 20 : Electronic commerce company Flipkart continues to retain its apex position as India’s most trusted e-commerce brand, in a nationwide consumer study titled the ‘The Indian E-tailing Leadership Index’, conducted by research firm Red Seer Consulting. According the study, Flipkart, for the fourth time in a row, is ranked overall number one in the study, scoring the highest among all e-commerce platforms in India in areas like product selection, customer support, ease of return, refund and reverse pick up speed.