New Delhi , Jan 20 : PinCarts, a Mumbai-based startup will soon be launching its proximity-based discovery and targeting platform to create a compelling shopping experience for consumers at shopping malls and physical stores in India. This unique one-of-a-kind mobile platform will be focused on providing the smart retailing experience for shoppers from both the worlds, online and offline, starting with virtual catalog discovery to engaging them with location-based personalized targeting in real-time and indoor navigation to post-purchase retargeting and analytics.