Mumbai, Feb. 22: Snapdeal, one of the unicorns that played a role in changing the shopping habits of many Indians, has become the first e-commerce platform to admit mistakes and accept the traditional business maxim that says “turnover is vanity and profit is sanity”. Snapdeal founders Kunal Bahl and Rohit Bansal conceded they had erred in seeking to grow the business by “starting new projects while we still hadn’t perfected the first or made it profitable”.