Although South Africa may attribute a small proportion of total retail sales to e-commerce the industry is growing quickly and Cape Town can increasingly lay claim to being the e-commerce hub of the country, deputy mayor Ian Neilson said on Sunday. According to the City of Cape Town’s economic performance indicators report for the third quarter of 2016, to benefit fully from the shift toward online retail in Africa, cities needed to establish themselves as seedbeds for emerging e-commerce companies, he said.