Proximity Now The Most Important Ranking Factor for Local Searches.

Whitespark, a team of SEO experts focused on local search, has noticed something big: proximity to the searcher is now the #1 ranking factor for local search pack results. What defines a local search? Think of local searches as searches on a search engine for something you’d traditionally look up in the yellow pages, usually for a place you’d like to physically go .

The Importance of a Diverse Digital Environment

The recruiting industry is no different than any other in that now more than ever it exists largely within a virtual environment. Consider the variety of resources you access daily to assist in your recruiting efforts, whether it is email, social media or other digital services.

What is technical SEO? And why is it important?

Technical search engine optimisation describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly. Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.

Zach Sackett Joins Archer as Interactive Developer

Archer Communications, Inc., an integrated marketing communications firm located in Rochester, NY, is pleased to announce that Zach Sackett has joined the team as an Interactive Developer. “Zach brings fresh creativity and strong dedication to the team,” says Brandon Capwell, VP and Director of Design and Development at Archer.

How Voice Search Is Changing

Voice search has been around for longer than most people realize. It feels like the technology has only been around for a couple of years, but in reality, Google voice search first came out in 2002 .

Ask the Expert: Does Your Company Really Need to Focus on SEO?

Firstly, let’s break down SEO as I think businesses and marketers have a tendency to overcomplicate it, which results in an overwhelming feeling of “this isn’t for us” or “we don’t have the expertise/time for this.” Actually, SEO is quite simple when you dispel the SEO myths and break it down to its core fundamentals: on-site and offsite .

Keyword Research – Effective For Domain Names, Too

What is keyword research? Keyword research is all about discovering exactly what it is that people are searching for, and then trying to rank highly for the search results of that term. This is really the foundation of your SEO strategy, so it’s important to get keyword research right.

The Search for a Provider of Digital Marketing Services Has Now Come to an End

Good news for businesses that are looking for ways to do online marketing and to reach top position in search engine rankings. Smartways Marketing, a web design company in Melbourne, that was founded a decade ago, is offering exquisite services in the field of web development, search engine optimization, social media marketing, content marketing and other services related to digital marketing.

Q&A: Get to the top of Google search results

Q&A: Get to the top of Google search results Having trouble getting noticed in search results? Follow these steps. Check out this story on USATODAY.com: http://usat.ly/2hW4iWJ Q: What’s the secret to getting on the first page of the Google search results? I want to create something but no one visits my site.