RIDGELAND, Miss: C Spire is celebrating a big anniversary this month - 30 years of inspired service as one of the nation's leading telecommunications and technology services providers and its evolution into one of the leading broadband companies in the U.S. The Ridgeland-based firm, which changed its brand name from Cellular South to C Spire in 2011, was launched 30 years ago on Feb. 4, 1988 in Gulfport on the Mississippi Gulf Coast with completion of the first call on its wireless network between former Ole Miss and New Orleans Saints quarterback Archie Manning and then U.S. Rep. Trent Lott.