The international media’s adulation of the New Zealand prime minister has complicated her challenges at home

Jacinda Ardern rarely repeats her mistakes. When she rose to power in 2017 New Zealand’s newly elected prime minister became a subject of fascination for progressives around the world; they regarded her as a kind of avatar of anti-Trumpism; a symbol of resistance to rightwing populism. This fascination intensified when she announced her pregnancy in early 2018. It grew again in the wake of the 15 March terror attack in 2019. She was praised as a beacon of hope; her image projected on to the side of the Burj Khalifa. The flattering media profiles multiplied.

Initially, Ardern leaned into this. New Zealand is small and remote – publishers of international maps forget we’re down here. So we’re often flattered when distance looks our way. Someone noticed we exist! Ardern’s international coverage was picked up by local media, delivering coverage the prime minister’s competitors couldn’t possibly match. Her global news presence was a deliberate strategy and a powerful weapon.