While his captions weren’t up to much, the prince’s takeover of the National Geographic’s Instagram on his tour in Africa had a larger purpose

When celebrities become guest editors of corporate social media accounts, it usually results in dozens of pouting selfies. For this reason, Prince Harry’s takeover of the National Geographic Instagram account to encourage people to “look up” and get lost in the beauty of trees is a weirdly enticing concept.

On Monday, the Duke of Sussex curated a set of images of forest canopies each taken by National Geographic photographers, which went out to the publication’s 123 million followers. The idea was to highlight the importance of conservation while spotlighting the Queen’s Commonwealth Canopy campaign, which will result in two national parks being created in South Africa, where Harry is touring. As part of the campaign, 50 countries have either dedicated indigenous forest for conservation or committed to planting millions of new trees to combat climate change.