Tobacco giant bets £1bn on social-media influencers to boost ‘lung-friendlier’ sales

As smoking falls out of fashion, BAT is pinning its hopes on younger users of e-cigarettes and nicotine pouches

Flashing an ice-white smile for her 50,000 followers on TikTok, a fresh-faced young woman pops a flavoured nicotine pouch into her mouth, as one of Pakistan’s most popular love songs plays in the background.

More than 3,000 miles away, in Sweden, another social media starlet lip-syncs for the camera, to a different pop tune. The same little pouches, made by British American Tobacco, appear in shot.

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British American Tobacco wins approval to test Covid vaccine on humans

Treatment grown on tobacco plants gets US backing for clinical study

British American Tobacco has moved a step closer to producing a vaccine for coronavirus using tobacco plants, as it won approval in the US to begin testing on humans.

The company behind cigarette brands including Lucky Strike, Rothmans and Benson & Hedges said the US Food & Drug Administration had given it clearance to begin a clinical study with adult volunteers.

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Jordan bans smoking and vaping in indoor public spaces

Decision follows recent revelation country has highest rates of tobacco use in the world

The Jordanian government has banned smoking and vaping in all indoor public spaces a week after a Guardian investigation revealed tobacco use in the country had become the highest in the world.

The country’s health ministry said on Wednesday all enclosed public areas would now be “100% smoke-free environments”, building on an existing but widely flouted ban on smoking inside government buildings, and ending an exemption for hotels, cafes and restaurants provided they separated smokers from non-smokers.

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‘Big tobacco wants our youth’s lungs’: rise of smoking in Jordan

Despite one of the world’s highest smoking rates, many politicians believe a ban will effect the economy

When patients quit cigarettes at the King Hussein Cancer Center’s smoking clinic they are asked to be patient with their children. Often their offspring have been exposed to so much secondhand smoke that they have become addicted, too.

“For every four cigarettes their parent has smoked, the child has smoked one,” says Firas al-Hawari, a physician who directs the clinic. “We can control the parents with medication, but the kids are going through withdrawals because we don’t have them on medication.”

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British American Tobacco circumventing ad ban, experts say

BAT seems to be running accounts to promote e-cigarettes after crackdown on hiring influencers

British American Tobacco (BAT) is marketing e-cigarettes and heated cigarettes with pictures of attractive models and using hashtags such as “I dare you to try it”, despite a crackdown last year after it paid social media influencers to promote its products.

BAT had come under fire after hiring young models to sell its products despite having an explicit policy banning under-25s from appearing in adverts.

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US teens may be barred from buying vape pens and cigarettes

Anti-smoking advocates say industry support for legislation is a calculated effort to head off even harder-hitting restrictions

Congress is moving to pass the biggest new sales restrictions on tobacco products in more than a decade, with support from two unlikely backers: the Marlboro cigarette maker, Altria, and the vaping giant Juul.

The legislation would raise the minimum age to purchase all tobacco products, including electronic cigarettes, from 18 to 21 nationwide, a step long sought by health advocates. But in the past year Juul and Altria have emerged as the biggest supporters of the measure, blanketing Capitol Hill with lobbyists and advertisements touting their support for the “Tobacco 21” law.

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Human rights in the tobacco fields of Malawi – in pictures

Photographer David Levene visited Malawi with Sarah Boseley, to document the impact of the tobacco industry on the wellbeing of the local farming communities whose livelihood depends on it. Human rights lawyers Leigh Day are working with Malawian translators and paralegals interviewing potential clients to join the watershed legal action against British American Tobacco

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BAT faces landmark legal case over Malawi families’ poverty wages

Exclusive: Lawyers seeking compensation in UK for child labourers and their parents

Human rights lawyers are preparing to bring a landmark case against British American Tobacco on behalf of hundreds of children and their families forced by poverty wages to work in conditions of gruelling hard labour in the fields of Malawi.

Leigh Day’s lawyers are seeking compensation for more than 350 child labourers and their parents in the high court in London, arguing that the British company is guilty of “unjust enrichment”. Leigh Day says it anticipates the number of child labourer claimants to rise as high as 15,000. While BAT claims it has told farmers not to use their children as unpaid labour, the lawyers say the families cannot afford to work their fields otherwise, because they receive so little money for their crop.

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We’re quitting smoking, so why is big tobacco booming? – video

Smoking rates are falling in the UK, US and much of Europe. Forty-five per cent of Brits smoked in the 60s and 70s, compared with just 15% today. You would think this was bad news for cigarette profits, but tobacco companies are making more money than ever. They claim they no longer market traditional cigarettes, but behind-the scenes tactics suggest otherwise. Leah Green explains how the most successful business enterprise in history has weathered its fall from grace

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‘I had pain all over my body’: Italy’s tainted tobacco industry

Migrants working in areas supplying Philip Morris, British American Tobacco and Imperial Brands allege abuses including low pay and illegal contracts

Three of the world’s largest tobacco manufacturers, Philip Morris, British American Tobacco and Imperial Brands, are buying leaves that could have been picked by exploited African migrants working in Italy’s multi-million euro industry.

Workers including children, said they were forced to work up to 12 hours a day without contracts or sufficient health and safety equipment in Campania, a region that produces more than a third of Italy’s tobacco. Some workers said they were paid about three euros an hour.

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