Lobbyists send legal threats to councils over anti-wood burner campaigns

At least eight councils receive legal threats alleging flyers criticising wood burners are in breach of advertising codes

Lobbyists for the UK wood-burning stove industry have threatened councils with legal action over public information campaigns warning of the harms of air pollution.

At least eight councils have received legal threats, according to research by the British Medical Journal (BMJ). The Stove Industry Association (SIA), which represents the UK’s expanding industry around the burning of wood in domestic settings, wrote to the councils, all London boroughs, in late 2023 complaining that flyers stating wood burners were “careless, not cosy” were in breach of UK advertising codes.

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Mumsnet calls for under-16s social media ban with cigarette-style health warnings

Resembling cigarette packet warnings, the ads highlight dangers and urge people to email MPs

Mumsnet has launched a campaign to introduce a ban on social media for under-16s featuring health warnings in the style of those on cigarette packets.

The deliberately provocative national advertising campaign calls for all social media to be banned for children under the age of 16. The images on billboards and social media make a number of stark statements related to health.

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Facebook’s job ads algorithm is sexist, French equality watchdog rules

Regulator found ads for mechanics skewed towards men while those for preschool teachers targeted women

The French equalities regulator has ruled that Facebook’s algorithm for placing job adverts is sexist, after an investigation found that adverts for mechanic roles skewed towards men while those for preschool teachers were targeted at women.

The Défenseur des Droits watchdog said the Facebook system for targeted job ads treated users differently based on their sex, and constituted indirect discrimination. The regulator recommended that Facebook and its parent company, Meta, took measures to ensure adverts were non-discriminatory, giving the company three months to inform the French body of the measures.

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John Lewis ad kickstarts Christmas countdown to the tune of 90s club classic

Department store chain banks on nostalgia to get customers into festive mood with Where Love Lives

John Lewis is hoping that a dash of nostalgia will get consumers into the festive mood this year as it officially kickstarts the countdown to Christmas with the launch of its 2025 advert to the tune of the 1990s club classic Where Love Lives.

The department store chain is appealing to ageing clubbers – and their teenage kids – with this year’s ad focused on a middle-aged dad transported back to his clubbing days after receiving a vinyl record from his son.

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Perky Maxwell House viral ad takes on housing crisis as ‘Maxwell Apartment’

Historic US company also offering ‘12-month lease’ – an annual supply – of pre-ground coffee for under $40

Housing in the US has become so unaffordable that a coffee company has based a viral marketing campaign on the idea that almost nobody can afford to buy a house.

Maxwell House coffee, a 133-year-old brand, recently launched a marketing campaign rebranding themselves as “Maxwell Apartment Coffee”.

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UK advertising watchdog accused of breaking rules in its own ad campaign

Complaint lodged asks ASA to investigate claims made in promotion launched in conjunction with household brands

The UK advertising watchdog has received a complaint about its own high-profile UK-wide campaign, accusing it of breaking the rules it enforces around misleading marketing.

The Advertising Standards Authority (ASA), which investigates whether ads breach UK regulations, is being asked to investigate claims made in its campaign launched in conjunction with household brands including Tesco, Comparethemarket and Lloyds bank.

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EU fines Google nearly €3bn for ‘abusing’ dominant position in ad tech

Regulators ordered the tech giant to end ‘self-preferencing practices’ in advertising services but declined to force sale

European Union regulators on Friday hit Google with a €2.95bn ($3.5bn) fine for breaching the bloc’s competition rules by favoring its own digital advertising services, marking the fourth such antitrust penalty for the company as well as a retreat from previous threats to break up the tech giant.

The European Commission, the 27-nation bloc’s executive branch and top antitrust enforcer, also ordered the US company to end its “self-preferencing practices” and take steps to stop “conflicts of interest” along the advertising technology supply chain.

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Shein opens investigation after shirt listing displayed image resembling Luigi Mangione

Company removed image on website that appeared to show Mangione in a white shirt reportedly priced just under $10

The clothing company Shein said it has opened an internal investigation after its website briefly displayed a shirt listing featuring an image resembling Luigi Mangione, the man accused of killing Brian Thompson, the CEO of UnitedHealthcare, in New York last year.

The image appeared to show Mangione in a short-sleeved white shirt, and the top was reportedly priced at just under $10.

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Swatch pulls ‘slanted eye’ ad after backlash in China

Calls for boycott after Swiss watchmaker becomes latest western brand accused of racist imagery

The Swiss watchmaker Swatch has apologised and removed an advert featuring a model pulling the corners of his eyes, after the image prompted accusations of racism and calls for a boycott on Chinese social media.

Internet users heavily criticised the “slanted eye” gesture made by the Asian male model as racist.

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Thursday briefing: ​How the colonial legacy has created a toxic beauty industry

In today’s newsletter: Doctors are sounding the alarm over a surge in cancers and irreversible skin damage linked to bleaching creams, as colourism continues to shape beauty ideals from Africa to Asia

Good morning. The slogan “black is beautiful” rang out from civil rights marches in the US and UK during the 1960s and echoed through liberation struggles across the global south. It became a rallying cry against racist beauty standards that had long cast Black skin, facial features and hair as undesirable.

These movements urged pride in what had been denigrated for centuries, and their message was not limited to people of African or Caribbean heritage. Calls to embrace natural beauty resonated across Asia and much of the global south, directly challenging the colonial belief that lighter skin conferred greater worth.

Ukraine | Donald Trump told European leaders on Wednesday he would be seeking a ceasefire in Ukraine at his summit with Vladimir Putin on Friday and gave reassurances that he would not make any territorial concessions without Kyiv’s full involvement.

UK news | David Lammy has referred himself to the environment watchdog after going fishing with JD Vance without the required licence during the US vice-president’s trip to the UK.

Immigration | At least 20 people have died after a boat capsized off the southern Italian island of Lampedusa, a United Nations agency and local media reported on Wednesday.

UK politics | Keir Starmer is to formally revive Northern Powerhouse Rail this autumn with an announcement expected before the Labour conference.

Palestine | The United Nations special rapporteur for the occupied territories has warned that moves to recognise a Palestinian state should not distract member states from stopping mass death and starvation in Gaza.

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Lib Dems call for urgent regulation of YouTube ads after wave of scams

Party wants video platform to face same scrutiny as broadcasters due to deepfake and investment scams

The Liberal Democrats are calling for urgent regulation of YouTube advertising after scams including deepfakes, impersonated public figures and fraudulent investment claims were found to be spreading on the platform with little oversight.

The party said YouTube’s adverts remain largely unchecked by independent regulators, despite new data from Ofcom showing the platform has overtaken ITV in weekly UK viewership and continues to dominate children’s media consumption.

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Sportsbet advertises multi-bets on AFL website after pulling TV ads due to ‘community sentiment’

Ads encouraging sport fans to ‘bet now’ do not breach any rules but gambling reform advocates say it shows industry attempts to self-regulate have failed

The gambling giant Sportsbet has splashed ads for its expanded same-game multi-bets on the AFL’s website, months after pulling them from free-to-air broadcasts due to “strong community sentiment”.

The ads, which reveal Sportsbet now accepts same-game multi-bets on how many possessions a player acquires during a match, encouraged people to “bet now” and surrounded the AFL homepage.

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Fiddle-laden fake trailer reignites debate about Hollywood’s Irish stereotypes

Clip turned out to be a stunt, but strength of reaction speaks to genuine affront at Ireland’s portrayal on big screen

A man in a bar with a flat cap, bloodied knuckles and a dreamy look lays down his whiskey and writes a letter. “Dear Erin,” he begins, and a soundtrack of fiddles swells as he yearns for his lost love in the distant land of America.

The trailer for the upcoming film – tagline: “she was the Irish goodbye he never forgot” – ran in recent weeks in cinemas and online and was accompanied by a poster showing green mountains, shamrocks and a rainbow.

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M&S advert banned for featuring model who looked ‘unhealthily thin’

ASA ruling comes amid fears fashion industry reversing progress in body positivity movement

An advert by high street retailer Marks & Spencer has been banned for featuring an “irresponsible” image of a model who appeared “unhealthily thin”.

The Advertising Standards Authority (ASA) said the model’s pose, choice of clothing and the camera angle which seemed to tilt downwards all contributed to the impression she was too thin.

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Meta allows ads crowdfunding for IDF drones, consumer watchdog finds

Paid ads hosted on Facebook, Instagram and Threads seem to violate Meta’s stated policies yet remain active

Meta is hosting ads on Facebook, Instagram and Threads from pro-Israel entities that are raising money for military equipment including drones and tactical gear for Israeli Defense Force battalions, seemingly a violation of the company’s stated advertising policies, new research shows.

“We are the sniper team of Unit Shaked, stationed in Gaza, and we urgently need shooting tripods to complete our mission in Jabalia,” one ad on Facebook read, first published on 11 June and still active on 17 July.

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A PR dream or disaster? Jet2’s holiday advert finds new life as joke meme

In a social media trend, the airline’s joyful advert jingle is being played over cheerless summer holiday footage

You’re the boss of a travel company, it’s early summer and your brand is going viral. Millions of people are watching and sharing social media clips of people on holiday, the soundtrack to which is your company jingle.

It sounds like a PR dream, but is it?

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ASA cracks down on online pharmacies advertising weight loss injections

Watchdog releases nine new rulings setting clear precedents for online selling

Online pharmacies are no longer allowed to run adverts for weight loss injections, the advertising watchdog has ruled, as part of a crackdown on what has been described as a “wild west” culture of online selling.

In the UK, advertising prescription-only medications (POMs) – which includes all weight loss jabs such as Wegovy and Mounjaro – to the public is illegal. However, a Guardian investigation previously found some online pharmacies either breaking these rules outright, or exploiting grey areas to peddle the medications to the public.

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UK watchdog criticises ‘offensive’ portrayal of older people in adverts

ASA report finds many use negative stereotypes and highlights concerns about targeting of end-of-life services

An elderly man fires off a tirade at a child who has asked “grandad” to return a mud-covered football that has landed on his gleaming car. He is then seen eating a microwave dinner for one and chuckling, with the now-deflated ball pinned to the table next to him by a large kitchen knife.

The TV advert for the Scotland-based Strathmore Foods, maker of the McIntosh of Strathmore ready meals stocked by most big supermarket chains, has been identified in a report by the UK advertising watchdog as showing an “offensive” portrayal of older people – by stereotyping them as grumpy and intolerant, and implying many are lonely and isolated.

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Sky, ITV and Channel 4 join forces in fightback against big tech’s ad market dominance

The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns

Sky, ITV and Channel 4 are to fight back against the social media companies Facebook and YouTube by pooling their streaming advertising services to make it easier and more affordable for millions of small businesses to run ad campaigns.

The project is an attempt to break big tech’s stranglehold over the UK’s £45bn ad market.

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London mayor reverses TfL ban on ads calling for abortion decriminalisation

Sadiq Khan seeking ‘urgent review’ of decision to ban adverts from British Pregnancy Advisory Service

The mayor of London, Sadiq Khan, has stepped in to reverse a ban on adverts on the London transport network calling for abortion to be decriminalised.

It is understood that the mayor is seeking an “urgent review” of a Transport for London (TfL) decision to ban the adverts from the British Pregnancy Advisory Service (Bpas) charity on the grounds they may bring the Metropolitan police into disrepute.

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