Category Archives: Advertising Standards Authority

Instagram ads in UK promoting ‘butt lifts’ in Turkey as part of holidays in potential breach of rules

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Watchdog warns cosmetic surgery providers abroad as analysis reveals thousands of Facebook adverts

A post on Instagram shows the back of a woman in tight blue leggings, her lower body taking up most of the frame. The words “Temptingly sexy curves ahead … Ready to turn heads and break hearts?” are written in the caption. It is from a company offering Britons the chance to get a Brazilian butt lift while enjoying a luxury holiday abroad.

The advert is one of thousands on social media promoting cosmetic surgery tourism by companies in Turkey to UK residents, including gastric band operations, hair transplants and Brazilian butt lifts (BBL) – a process that involves fat taken from elsewhere on the body being injected into the buttocks – in a trend that has triggered safety concerns among doctors in Britain.

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Nationwide’s Dominic West ad prompts complaint from rival

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Watchdog receives complaint, reportedly from Santander UK, that advert paints misleading picture of bank branch closures

Dominic West’s portrayal of an arrogant, smoothie-drinking, branch-closing banker has landed Nationwide in potentially hot water, with the building society now facing a formal complaint over its TV advert from a rival lender.

Santander UK is understood to have lodged a complaint with the Advertising Standards Authority (ASA) over the television commercial, on the basis that it “discredits and denigrates” Nationwide’s rivals and paints a misleading picture about bank branch closures.

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UK ad watchdog to crack down on ‘biodegradable’ and ‘recyclable’ claims

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Consumers left angry and dismayed when they found out the truth about these terms, says Advertising Standards Authority study

Plastic bottles, takeaway cups and food packaging that could take an unlimited amount of time to break down are being advertised as “biodegradable”, with the advertising regulator calling for more clarity on such claims from businesses.

British consumers believe they are making green choices while disposing of waste when they are often not, according to a new report. The study, from the Advertising Standards Authority (ASA), based on extensive interviews with consumers, found widespread misunderstandings around common terms such as “biodegradable”, “compostable” and “recyclable”, leaving participants angry when they discovered what they meant.

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Elf Bar vape adverts banned in UK over ‘greener’ recycling claims

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Ads gave misleading impression that recycling vapes is easy and can be done at home, says watchdog

Adverts for the vaping company Elf Bar have been banned after using the slogan “recycling for a greener future” over concern they were misleading because of the environmental damage of discarded vapes.

A study by Material Focus shows that 260m disposable vapes were thrown away in the UK in 2022, making them a leading cause of the rise in plastic pollution in recent years.

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Ladbrokes adverts banned for attracting under-18s with football managers

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Advertising Standards Authority rules against two promoted tweets featuring Premier League coaches

The advertising watchdog has banned two adverts run by the sports betting business Ladbrokes for appealing to under-18s by featuring well-known Premier League managers including Frank Lampard and Eddie Howe.

The Advertising Standards Authority (ASA) launched an investigation into the two promoted tweets, published in January and February, after concerns that the use of images of managers of top flight teams would break UK rules banning ads that have a “strong appeal” to young people under 18 years old.

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Ad watchdog cracks down on misleading health and beauty claims

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ASA reports rise in complaints about ads that mislead customers about benefits of treatments like Botox

The advertising watchdog is banning growing numbers of advertisements that exaggerate the benefits of health and beauty treatments such as Botox, lip fillers and diet aids.

The Advertising Standards Authority’s (ASA) action is part of a crackdown against beauty clinics and manufacturers of aesthetic products over how they promote themselves.

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Lufthansa’s ‘green’ adverts banned in UK for misleading consumers

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Airline claim that it was protecting the world’s future is latest ad to fall foul of ASA rules

An ad campaign by Lufthansa claiming that its green initiatives were protecting the world has been banned by the UK advertising watchdog, which ruled it was misleading consumers over the environmental impact of flying.

The Advertising Standards Authority (ASA) launched an investigation into the campaign – which featured a plane with an image of the Earth on its underside and the strapline: “Connecting the world. Protecting its future” – over concerns the German airline was giving consumers a “misleading impression of its environmental impact”.

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Gordon Ramsay gin ad banned over nutritional claims

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Scottish producer Eden Mill made claims about ingredients on its Instagram and Facebook pages

An ad campaign for celebrity chef Gordon Ramsay’s new gin has been banned for making nutritional claims that are not allowed under UK marketing rules.

Ramsay, known for his restaurant empire and shows such as Kitchen Nightmares and Hell’s Kitchen, launched his first gin last year in partnership with the Scottish producer Eden Mill.

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UK watchdog to examine whether telecoms companies mislead customers

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Cap says mobile and broadband users must get clear information about inflation-busting bill increases

The UK advertising watchdog has launched an investigation into whether telecoms companies are misleading consumers about inflation-busting bill increases when promoting deals in their marketing campaigns.

Telecoms companies make billions of pounds annually by instituting price rises to mobile and broadband bills midway through contract periods – increases that will add to the biggest squeeze on the cost of living facing households in generations.

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Adidas sports bra ads banned in UK for objectifying women

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Twitter and poster campaign featuring dozens of sets of breasts was harmful and offensive, says ASA

An Adidas campaign featuring dozens of sets of breasts to promote the diversity of its range of sports bras has been banned by the UK advertising watchdog for using explicit nudity and appearing where children could see the ads.

The campaign, versions of which ran on Twitter and select large poster sites, prompted 24 complaints to the Advertising Standards Authority (ASA) that the ads were gratuitous, objectified women by “sexualising them and reducing them to body parts”, were harmful and offensive and were able to be seen by children.

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Lord Sugar tweet broke UK advertising rules, says watchdog

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The Apprentice host is partner in firm whose teeth-whitening product he recommended

A tweet by Lord Sugar promoting a company set up by a winner of The Apprentice has broken the UK advertising rules.

In December, the 73-year-old host of the BBC television show posted a tweet encouraging people to buy a teeth whitening package as the “perfect Xmas gift”.

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