Category Archives: Matildas

Matildas brand more valuable than any other national sports team, marketing expert says

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Australian women’s football team has seen a five-fold increase in value since the start of the 2023 World Cup, analysis shows

The Matildas are Australia’s most valuable national sporting team and the worth of their brand has increased fivefold since the start of the 2023 World Cup, new analysis shows.

That brand will only increase in value over the coming days if they continue on their winning stomach-knotting run, although they do face a challenge in retaining momentum after some of the euphoria subsides, given their irregular playing schedule.

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Opposition refers minister to Ibac – as it happened

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Warren Mundine said he has kicked two people off his no campaign group Recognise a Better Way, one of which for allegedly making an antisemitic comment.

I’ve actually kicked several people off our campaign in regard to their comments and I intend to keep on doing that.

That’s just between us and the couple of people we had sent off. I don’t appreciate racist comments … All they know is I got rid of them and I don’t accept any racial comments from anyone in regard to these issues.

… It wasn’t particularly about Aboriginals, one was a very antisemitic comment and I’m not gonna wear that crap.

When I talk about treaties, when I talk about constitutional recognition, it is in regard to treaties that are signed between the commonwealth government and First Nations peoples.

… I believe in treaties between the First Nations and the commonwealth and at that, and I put it in that context.

I was involved in the beginning … and then after it got further down the track in regard to [what] it was looking at, [then I said] I don’t support that.

It has to be the First Nations, it has to be the traditional owners who make those agreements. I can’t speak for other people’s country, and they can’t speak for my country.

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Matildas jerseys outsell past editions 13 to 1, as Australian fans clamour for more merchandise

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Unprecedented merchandise sales have led to major stockists running low. Here’s how to buy Matildas merch, or make your own to dress the part

There has been a run on all things green and gold this week in Australia, after the Matildas’ streak of victories in the Women’s World Cup.

Nike said that there has been “record breaking” demand for the team jersey, with this year’s outselling the 2019 World Cup’s edition 13 to one. More Matildas jerseys have been sold in Australia in the past three months than before, during and after any previous tournament.

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Coalition’s position on the voice ‘clear as mud’ and ‘completely confused’, Burney says – as it happened

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‘Mistakes of the past’: David Littleproud compares voice to ATSIC advisory body

Littleproud says the proposal for the voice to parliament will “repeat the mistakes of the past”, comparing the proposal to ATSIC.

No, again, David, the problem comes from the lived experience we have. And it might work in suburbs in capital cities but when you’re talking about representative bodies in rural and remote Australia, you’re talking about hundreds of thousands of square kilometres, hundreds of different diverse communities that have different challenges and needs.

We were saying let’s have common sense.

Why not let the market decide but let’s educate Australians. This won’t happen overnight. This is something we need to bring them on that journey. That’s why I wanted to have some political leadership but from across the aisle, and say let’s have a national energy summit, bring Australians into our trust and let them decide what the energy mix should look like and live town our international commitments.

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Don’t call me Captain Killjoy: David Littleproud opposes Matildas’ public holiday

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National party leader says it’s easy for the PM to call for a national holiday if Australia win the World Cup, but business would suffer

David Littleproud has opposed a public holiday for Australia if the Matildas win the World Cup, while insisting he does not want to be labelled “Captain Killjoy”.

A day after Australia defeated France in a thrilling penalty shootout to set up a semi-final clash against England, the National party leader said business groups were right to worry about the costs of a public holiday.

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‘This is huge’: triumphant Matildas thrill grown men and children in dressing-gowns alike

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Fans gathered in Sydney were delirous as Australia’s 2-0 win over Denmark sent them into the quarter-finals of the World Cup

Foord and Raso keep Australian dream alive

They came in the thousands, armed with picnic blankets, umbrellas and deck chairs and adorned in green and gold.

Hours before the Matildas took to the pitch they were already gathering, a sea of supporters packed into Sydney’s biggest live site at Darling Harbour.

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Birmingham says opposition doesn’t ‘fear’ early election – as it happened

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Housing bill squabble to bring back possibility of double dissolution election

Parliament resumes next week after a five-week hiatus over winter, which means all the squabbles and fights we left in June are starting to whirl up again – chief among them housing. As Daniel Hurst reported this morning, Labor is going to bring back its housing bill to the house in October, where it will pass. Once it hits the Senate, things get a little more dicey. If it’s rejected by the Greens, who so far aren’t seeing what they want from the government, then the government has a double dissolution trigger.

The early indications are that there was a 50m exclusion zone around the deceased.

All efforts had been made to cover the body but at certain stages of the forensic examination, that body did need to be uncovered so the forensic police could do their work for the coroner and unfortunately, those children did walk past.

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Sam Kerr to lead party of prominent Australians as flag bearer at King Charles’s coronation

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Matildas captain will join delegation including Anthony Albanese, Nick Cave and Adam Hills at London ceremony next week

Footballer Sam Kerr will lead a contingent of prominent Australians at King Charles’s coronation next week after being named as the official flag bearer for the ceremony in London.

The Matildas captain will lead a delegation that includes the prime minister, Anthony Albanese, the governor general, state governors and a number of other representatives at the event at Westminster Abbey.

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Australia 1-2 Canada: international football friendly – as it happened

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Out come the two sides onto a dramatically lit Allianz Stadium pitch. There’s firework smoke haze, spotlights, and the feel of a pop concert.

The new Allianz Stadium is resplendent tonight, all shiny and new and filled with fancy lights and noise from the PA system, which is alternating between loud pop music and interactions with fans.

With 20 minutes to go before kick-off, fans are still making their way in (and risking missing the firework display), possibly stopping off for a quick cheeseburger spring roll or two from one of the many concourse outlets (disclaimer: I have not seen a cheeseburger spring roll and know not what they are, nor can I vouch for their tastiness and/or health benefits).

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Australia slump to second defeat to Canada after early promise fades

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  • Olympic champions beat Matildas 2-1 at Allianz Stadium
  • Adriana Leon double cancels out Mary Fowler’s early opener

Three days ago the Matildas were in crisis. There were 320 days until a home World Cup and a 1-0 friendly loss to Canada indicated – once again – that getting anywhere near the trophy was basically an insurmountable task. Tony Gustavsson, the man appointed to steer an underperforming Australia to said trophy, was starting to be seen as less like a nice-natured, slightly quirky man with a very good plan and more like a slick corporate type who delivers interesting TED talks but whose advice is not quite working for those he was hired to help.

On Tuesday night, with 317 days to go, he emerged for the rematch at Allianz Stadium wearing a hospital-white hoodie and white trainers, Matildas merchandise around his neck and an earpiece that had him looking every bit the new-age life coach. He had just told media the previous day that he still had the backing of Football Australia and pleaded with external forces to trust in his process.

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Matildas face World Cup race against time after friendly defeat to Canada

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  • Australia lose 1-0 at Suncorp Stadium in Brisbane
  • Matildas left to rue missed chances in World Cup warm-up

Matildas coach Tony Gustavsson believes his squad is in a race against time to complete preparations for next year’s Women’s World Cup but that home-field advantage can help push the team towards success.

Australia will co-host the 32-team finals in July and August with neighbours New Zealand, and Gustavsson warned against complacency ahead of his side’s latest preparation matches.

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Sam Kerr caps stunning injury-time turnaround as Matildas leave it late to beat New Zealand

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  • Australia strike on 94 and 96 minutes to win 2-1 in Townsville
  • Anna Green wonder strike puts visitors ahead in first half

Emily van Egmond and Sam Kerr struck in added time to lift the Matildas to a 2-1 friendly win over trans-Tasman rivals New Zealand in Townsville.

The Matildas were heading for their first loss to the Football Ferns since 1994 on Friday night, trailing 1-0 at the end of the regulation 90 minutes despite dominating the contest.

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‘We did it’: Joy and relief as Australia and New Zealand celebrate Women’s World Cup bid success

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  • ‘We freakin’ did it,’ says Matildas captain Sam Kerr
  • Result hailed as a ‘tremendous and exciting step forward’

Australia and New Zealand were celebrating on Friday as the nations awoke to the news that their joint bid had won the race to host the 2023 Women’s World Cup, with the success being hailed as a historic moment for women’s sport in the region.

“We did it. We freakin’ did it,” said Sam Kerr, the Matildas captain whose image had been projected onto Sydney’s Opera House in the buildup to the announcement in the small hours of Friday morning.

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