Valencia tops surprising poll of travellers’ favourite coastal stays in Europe

A new Which? survey reveals that visitors are starting to look beyond the old overcrowded favourites such as Barcelona and Málaga

Ask for a lineup of the most popular European coastal destinations and you might expect the usual suspects: Venice, Lisbon and Nice. Travellers from the era of the Grand Tour might have added Biarritz and Naples – but a survey of 3,500 readers by consumer organisation Which? suggests that visitors are starting to look beyond the old favourites and discover new destinations.

The Spanish Mediterranean port of Valencia was the surprising winner in a recent poll that looked at 12 separate criteria, including quality of the beaches, seafronts and marinas; attractiveness; food and drink; and value for money. Respondents cited the city’s history, futuristic architecture and gastronomy, but also its peace and quiet. With traditional favourites such as Barcelona struggling with overpopularity – numbers there are heading back towards the 2019 high of 13.9 million overnight visitors – that seems significant.

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Kefalonia claims the title of best Greek island in Which? Travel survey

Scenery, sandy beaches and solitude are key to the Ionian island’s appeal, according to the report, which put party-loving Mykonos in last place

Kefalonia, the largest of the Ionian islands, with its emerald-coloured mountains, secluded coves and underground lakes, has been crowned the best Greek island by Which?.

Abundant sandy beaches, scenery uninterrupted by high-rise buildings and access to much-sought-after solitude sealed the deal for the island, off the west coast of mainland Greece, in the consumer body’s annual survey. Which? asked more than 1,000 visitors to rate the 10 main Greek islands on factors including beaches, attractions, scenery and value for money.

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Athens ranked cheapest location in Europe for city break

Prices have fallen and a weekend in the Greek capital costs £207, compared with £218 in runner-up Lisbon

Athens has been ranked the cheapest location for a city break on the continent, ahead of traditional budget-friendly eastern European destinations.

Analysis of a dozen typical tourist costs for UK visitors in 20 popular cities by Post Office Travel Money found prices in the Greek capital have fallen by 15% since 2021.

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