‘Doesn’t my TV already do this?’: Is Hubbl a Foxtel thought-bubble or worth the trouble?

Surprisingly, Foxtel’s Hubbl makes a pretty good case for itself even if it doesn’t completely pass the sniff test

Foxtel is set to kickstart a massive marketing blitz to promote its new streaming TV hardware Hubbl. As viewers watch the TV ads featuring Hamish Blake dancing across their screens dressed up as a Hubbl set-top box, many will be asking a not-unreasonable question: “Doesn’t my TV already do this?”

Most Australians now have a smart TV. Australia got serious about streaming TV back in 2015 with the launch of Stan and Netflix. With the general lifespan of a TV being somewhere between 7 and 15 years, it means most of Australia by now have smart TVs or have equipped their TV with a plug-in device to make their TV “smart”.

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Free-to-air group rubbishes claims Australian government wants to ‘control your TV’

Industry feud flares over proposed smart TV laws that will likely mean free local apps feature more prominently than paid services

Australia’s free-to-air broadcasters have hit back at a campaign from the subscription media lobby that claims the federal “government wants to control your TV” through its new laws for smart TVs.

The government’s prominence framework for connected TV devices will likely mean smart TV free-to-air apps such as 10play, 7plus, 9Now, ABC iView and SBS on Demand, are offered ahead of those from paid streaming services such as Netflix, Binge and Stan. It might also affect searches for content.

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More sports could be free to watch on Australian TV as anti-siphoning review kicks off

Streaming services on standby as review expected to recommend changes to the number of games broadcast on free-to-air television

More elite sports could end up on free-to-air television in Australia and streaming services such as Stan or Kayo could face increased regulation when bidding for broadcast deals, as the federal government looks to modernise rules governing which events can be shown on Foxtel pay TV.

“Every Australian deserves the chance to enjoy live and free coverage of events of national significance, regardless of where they live or what they earn,” the communications minister, Michelle Rowland, said.

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Labor welcomes AFL deal with Seven and Foxtel but says it will scrutinise anti-siphoning sports laws

Fans upset after Foxtel and Kayo awarded exclusive rights to Saturday games for first eight rounds in Melbourne

The Albanese government has welcomed the AFL’s historic broadcast deal with Seven and Foxtel and noted it won’t reduce the number of free-to-air games, while still reiterating concerns about popular sports being locked behind paywalls.

In a statement on Wednesday, the communications minister, Michelle Rowland, noted fans’ concerns about changes to free-to-air coverage of AFL games under the deal.

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