The company has been addressing its historical racism and sexism, adding disclaimers to films and altering theme park rides. But these moves have stirred contempt as well as approval

Very little ammunition is required for a culture war these days, so long as your troops are primed to mobilise at the drop of a blog. Julie Tremaine and Katie Dowd, two writers for the online newspaper SFGate, discovered this last month. Their review of the revamped Snow White ride at Disneyland was generally positive, but queried a new scene showing the prince giving Snow White the all-important “true love’s kiss”.

“A kiss he gives to her without her consent, while she’s asleep, which cannot possibly be true love if only one person knows it’s happening,” they wrote. “It’s hard to understand why the Disneyland of 2021 would choose to add a scene with such old-fashioned ideas of what a man is allowed to do to a woman.”

Matters escalated quickly and predictably. Within 24 hours, the review was reported across Twitter and conservative media. Fox News ran 13 segments on the story in one day: “Cancel culture going after Snow White”; “The woke movement taking aim at Disneyland”, etc. Senator John Kennedy was brought on to express his disdain: “We are so screwed … I don’t know where these jackaloons come up with this stuff.” The UK’s Sun chimed in: “Snow White may be CANCELED” [sic]. As did Piers Morgan in the Daily Mail: “Leave Snow White’s Prince alone, you insufferable woke brats.” Then Fox News reported on that: “Piers Morgan slams consent criticism over revamped Snow White ride.” And so forth. All of them triggered by a single paragraph in an online review.

Disney increasingly finds itself caught in the crossfire of these skirmishes. Understandably, to some extent, since it is the biggest target. Already a byword for family entertainment, Disney is now the dominant purveyor of popular culture following its gradual acquisitions of Marvel, Star Wars, Pixar, Avatar, Alien, The Muppets, The Simpsons and numerous other household-name properties. But having successfully captured entertainment’s centre ground, Disney now finds itself under attack on both flanks. From one side, it is criticised for its old-fashioned and bigoted legacy; from the other, it is criticised for being too “woke”. What’s an unprecedentedly powerful media corporation to do?