The Telegraph newspaper had said on Saturday that interested buyers were thought to be a mix of European and U.S. private equity firms, as well as investment manager Neuberger Berman, and that French Connection had approached investment bank Moelis & Co Zara and has failed to report a pretax profit since the year ended Jan. 31, 2012 with critics saying it should ditch its 25-year-old FCUK logo. Private equity firms could be a natural fit for French Connection as they could push through operational changes to extract profit, and revive the company's brand appeal, said Neil Saunders from retail consultant Conlumino.