Walter Cronkite, born this month in 1917, once said that he "can't imagine a person becoming a success who doesn't give this game of life everything he's got." To use the music industry as an example; though there is now a fast-track to recognition in the form of televised competitions - spinning red chairs, that's all I'll say - a majority of music careers are still defined by the artist's ability to fight tooth and nail for their relevance.