Levi Strauss, Yelp and Lyft are leading a coalition of 1,200 businesses and cities that are pledging not to discriminate against employees or customers based on race, sexual orientation, or other characteristics. Normally, making a promise to serve every customer might seem like a no-brainer.
Nearly 100 companies, including Apple, Google and Microsoft, banded together on Sunday to file a legal brief opposing President Donald Trump's temporary travel ban, arguing that it "inflicts significant harm on American business." The brief, filed in the U.S. Court of Appeals for the 9th Circuit, included Facebook, Twitter, Intel, eBay, Netflix and Uber, as well as non-tech companies such as Levi Strauss and Chobani.