TV ad spend will shrink in the US this year by 0.5% to $69.9 billion, according to eMarketer's updated forecast. TV's share of US media spend will decrease as a result, from 33.9% in 2017 to 31.6% this year.
Teenagers are going on Facebook less and less, so much so that an analysis group predicts a 3.4 percent drop in users ages 12 to 17 in comparison to 2016. Facebook CEO Mark Zuckerberg announced in June that it reached a new milestone of 2 billion active users per month, potentially showing that while users are up in general, the younger generation is not as keen to the tech company's services and capabilities.