At a press event here Thursday during the CES electronics show, John Legere, CEO of the self-proclaimed “Uncarrier,” announced the company will simplify its rate plans and the bills it sends out to customers. It also plans to reward customers who are frugal in their data usage by reducing their next month’s bills.

At a press event here Thursday during the CES electronics show, John Legere, CEO of the self-proclaimed “Uncarrier,” announced the company will simplify its rate plans and the bills it sends out to customers. It also plans to reward customers who are frugal in their data usage by reducing their next month’s bills.