UP4 is a successful consumer brand that features a full line of probiotic products positioned for a range of consumer groups and health conditions, and will complement i-Health’s Culturelle probiotic brand, said Wes Parris, i-Health’s CEO. “The probiotic category has grown aggressively, and Culturelle has outpaced that growth, and we’re committed to innovation and investment in the category, like with our Culturelle chewables and Pro-Well with omega-3s,” Parris told NutraIngredients-USA.