By combining rich OTT audience-measurement and segmentation capabilities with coordinated cross-screen campaign activation and attribution, Tru Optik is blowing open the OTT opportunity for both advertisers and publishers. Tru Optik, a leading-edge digital media intelligence company, today announced the launch of The OTT Marketing Cloud, a full spectrum suite of solutions designed to meet the needs of both advertisers and publishers across the growing number of Over-the-Top and Connected TV ecosystems.