On January 3, several US trade associations and internet service providers submitted petitions requesting that the Federal Communications Commission reconsider its broadband privacy rules mandating consumer opt-in before using data for marketing purposes. Among those groups submitting petitions are the United States Telecom Association, NCTA – Internet and Television Association, Competitive Carriers Association, Association of National Advertisers, American Association of Advertising Agencies, American Advertising Federation, Data & Marketing Association, Interactive Advertising Bureau, and Network Advertising Initiative.