Hotels in China have ‘little negotiating power’ with online travel agents and could do more to resist their increasingly dominant role; Yet this should not suggest that hotels can do away with ‘maintaining a healthy relationship with this important distribution channel ‘, researchers warn. This was suggested by MSc student Lorraine Zhang, Associate Professor Basak Denizci Guillet and Assistant Professor Deniz Kukukusta of the School of Hotel and Tourism Management at The Hong Kong Polytechnic University in a recently published research paper.