Why Yahoo’s iconic color is purple Yahoo just posted an interesting video that would fit nicely in a Check out this story on USATODAY.com: http://usat.ly/2m7DtkF SAN FRANCISCO – Yahoo just posted an interesting video that would fit nicely in a time capsule: Company CEO Marissa Mayer interviewing co-founders Jerry Yang and David Filo in a fireside chat, reminiscing on the Internet icon’s first 22 years. After a rocky start – Yang jokingly recalled that Filo, a teaching assistant in his computer architecture class at Stanford University, gave Yang his first-ever “B” for a midterm – they teamed up while in school to create a company whose products and services reach billions of people.