Tech companies aim to pick up experienced engineering talent by appealing to dislike of Tesla chief executive’s methods

Put off by Elon Musk’s muscular management style? Move to us! That’s the pitch being used by talent-starved technology firms trying to lure thousands of former Twitter employees laid off by the social media company under its new owner.

Twitter has fired top executives and enforced steep job cuts with little warning following Musk’s tumultuous takeover of the social media platform. About half of the workforce – around 3,700 employees – has been laid off.

Furor over platform’s verified profiles may have done some good, but challenges still plague the site after a mass worker exodus

Against warnings that Twitter is on the verge of collapse, the social media platform hadn’t died Saturday – at least not yet. But things aren’t necessarily going well for new owner Elon Musk’s goal to re-engineer the company to his tastes and with it the larger, potentially quixotic, goal of re-setting standards of social discourse online.

But while reports of chaos at the company multiply, not all interactions have necessarily proved negative. Pharmaceutical giant Eli Lilly said last week that a tweet by an imposter account over insulin pricing in the US that caused the company’s stock to plunge “probably highlights” a need to bring down the cost of the drug.