Clampdown on stars being paid for endorsing products without disclosing firm rewards them
More than a dozen celebrities, including Alexa Chung and Ellie Goulding, have pledged to change the way they label social media posts after Britain’s competition watchdog clamped down on the practice of stars being paid for endorsing products without disclosing they were being rewarded by the company.
The Competition and Markets Authority (CMA) said it had secured formal commitments from 16 celebrities to state clearly if they have been paid or received any gifts or loans of products which they endorse.
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