Company’s own upbeat figures thrown into doubt by business analytics firm Mixpanel
Facebook usage has plummeted over the last year, even as the company continues to insist that its use has stayed stable or even grown in the same period, according to data seen by the Guardian.
Since April 2018, the first full month after the news of the Cambridge Analytica scandal broke in the Observer, actions on Facebook such as likes, shares and posts have dropped by almost 20%, according to the business analytics firm Mixpanel.
Continue reading...