From larger-cup bikinis to modest beachwear, fashion is finally beginning to cater for a range of women’s bodies

If there’s one thing Sasha Khan loathes, it is shopping for swimwear. Which makes it a strange coincidence that, on the day we speak, Khan has just been bikini shopping. “I buy swimwear about once every 10 years,” she says. The 23-year-old charity worker from London is flying to Ibiza tomorrow. “I always put it off. I hate it. It’s like having to go to the dentist or get your eyes tested.”

The reason Khan hates bikini shopping is because she is a size 10-12, with a 32FF bust, and few retailers design swimwear for women with relatively narrow backs and larger cup sizes. Khan isn’t alone. “I heard at least two or three other people in the changing rooms today saying: ‘Oh God, I can never find anything.’”