Havana Club ads latest in rum fray

With his tuxedo loosened and her dress slightly askew, the couple unwinding with cocktails in a new U.S. ad for Bacardi's Havana Club evokes the openness and decadence of pre-revolution Cuba that many exiles have longed for. By contrast, an online gallery of portraits of employees at the distillery in Cuba of a rival brand of Havana Club jointly run by Pernod Ricard and the Cuban government shows Cubans proud to show the craft and heritage their country offers now, without looking back.

New US-Cuba ties fuel bitter Havana Club rum trademark fight

With his tuxedo loosened and her dress slightly askew, the couple unwinding with cocktails in a new U.S. ad for Bacardi's Havana Club evokes the openness and decadence of pre-revolution Cuba that many exiles have longed for. By contrast, an online gallery of portraits of employees at the distillery in Cuba of a rival brand of Havana Club jointly run by Pernod Ricard and the Cuban government shows Cubans proud to show the craft and heritage their country offers now, without looking back.