Slaxx, a new indie horror-satire about a pair of murderous jeans, is the latest film to turn fashion into a baddie. The Guardian’s film critic thinks it is time to change the story

Which professions get a bad press in the movies? TV executives tend to be portrayhed as manipulative and sociopathic. Journalists can be boozy and lazy (although sometimes they’re dishy investigative idealists, like Woodward and Bernstein). Nightclub owners are awful. Dentists are creepy. Hotel receptionists are sinister.

But if there’s one trade that’s somehow perennially getting it in the neck on screen, it’s fashion. The new horror movie from Canadian satirist Elza Kephart – Slaxx – is a case in point, showing a new brand of jeans, unveiled to an elite audience of hipsters at a haughty upmarket store, becoming possessed by the spirits of exploited workers from the developing world who made them. The jeans run violently amok, slaughtering fashion vloggers and Instagram influencers in showers of blood.