Online retailer strikes deal with Kuwait’s Alshaya Group to launch in franchise stores and online

The online fashion retailer Boohoo has struck a deal with Kuwait’s Alshaya Group to sell its brands in franchised Debenhams stores and online in the Middle East.

Alshaya, which already holds the franchise to operate Debenhams stores in the region, will have exclusive rights to operate its shops and websites in Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Egypt, Oman and Qatar.