‘We had the Spice Girls’: the two comics unpicking ladette culture

Shaparak Khorsandi and Esther Manito both came of age during a time when women were expected to conform to male stereotypes. To reflect, they did what they do best: wrote comedy shows about it

When Shaparak Khorsandi’s teenage son recently discovered 90s music – the Shamen’s Ebeneezer Good, Pulp and more – he had questions for her. What did Jarvis Cocker mean when he sang “I seem to have left an important part of my brain somewhere, somewhere in a field in Hampshire?” Were they singing about ecstasy? Did she go raving, too?

Khorsandi was in her teens and 20s in the 1990s, and being swept along in ladette culture. Used by the lads’ mag FHM as early as 1994, “ladette” came to describe bolshie women who could out-party and out-gross any hardened lad. Sara Cox, Denise van Outen and Zoe Ball were the media favourites: often pictured binge-drinking and out on the town. Ladettes went hand-in-hand with 90s lad culture, where Britpop, banter and sport collided in a blizzard of hedonism. These “new lads”, posited one researcher, were retreating into a more simplistic masculinity in response to the Spice Girls’ concept of Girl Power; and middle-class boys were co-opting the dress and behaviours of working-class men.

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