Baby clothing and maternity wear retailer grew from kitchen table startup

The baby clothing and maternity wear retailer JoJo Maman Bébé – whose high-profile customers include the Duchess of Cambridge – has been snapped up by the high street company Next and a group of investment firms.

Laura Tenison, who started the business in 1993 from her flatshare kitchen table and turned it into one of the UK’s leading mother and baby retailers, said the new owners had “exciting plans to expand and grow the brand much faster than we ever could, giving us the opportunity to open in new markets”.