Fans call foul over England’s Euro 2024 sticker album debacle

A row between rivals Panini and Topps has meant collectors cannot fill an album with players in their kits from all 24 nations in this year’s tournament

Adding stickers of your favourite players into an album is arguably one of the few innocent pleasures that remain for football fans. But children and seasoned collectors have discovered that even this gentle pastime has been affected by modern football’s passion for money.

The Panini sticker album has been a staple of international tournaments since the 1970s. But after Uefa sold the rights for stickers for Euro 2024 to its American rival Topps, Panini launched an alternative “England 2024” album, using rights held by England, Italy, Germany and France that were not part of Uefa’s deal.

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Inflation pushes average cost of filling Panini 2022 World Cup sticker album to £870

Five-sticker packs for football tournament in Qatar are 12.5% more than for Russia 2018

Inflation has come for the football sticker album. Collecting and completing the official Panini Fifa World Cup Qatar 2022 album will cost fans an average of about £870.

Panini, which first produced a World Cup sticker album for the 1970 tournament in Mexico, has priced five-sticker packs for the Qatar 2022 album at 90p each. That is a 12.5% increase on the 80p cost of a five-sticker pack for the Russia 2018 album. For Euro 2016 a pack cost 50p.

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