Banshees of Inisherin shines light on Ireland’s west coast in tourism spin-off

Despite film’s macabre plot, campaign featuring its actors and locations draws millions of views

It has a macabre plot featuring violence, mutilation and despair, but that has not stopped The Banshees of Inisherin being used as a global advertisement for visiting Ireland.

A tourism campaign based on the film has taken off and transformed its dark story into a glowing promotion for Ireland’s west coast islands.

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‘The world is so quick to pull the trigger of judgment’: Colin Farrell praises ‘discourse’ over cancel culture

Actor speaks ahead of Venice premiere of the Banshees of Inisherin, which reunites him with Martin McDonagh and Brendan Gleeson for first time since In Bruges

Discourse and the exchange of ideas are a “gorgeous thing” in a world that’s “quick to pull the trigger of judgment” and cancel people, actor Colin Farrell has said.

Speaking at a press conference ahead of the premiere of Martin McDonagh’s The Banshees of Inisherin in Venice, the actor spoke passionately about how the film could act as a counter to today’s “information age” that “takes us away from the intimacy that’s required and interests that are needed to exist”.

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