Class or crass? Brands walk a fine line in marking Queen’s death

Posts by Playmobil and Legoland Windsor provoked comment, as did the Queen Elizabeth II workout

Content is king, in #marketingspeak at least, but many brands have discovered that the Queen is not content.

In the tumult of reaction to news of the Queen’s death, social media managers struggled to work out the best way to communicate to their customers.

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