Category Archives: Lego

Lego plans to make half the plastic in bricks from renewable materials by 2026

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Toymaker hopes to bring down oil-based plastic it uses by paying up to 70% more for certified renewable resin to encourage production

Lego plans to make half the plastic in its bricks from renewable or recycled material rather than fossil fuels by 2026, in its latest effort to ensure its toys are more environmentally friendly.

The Danish company last year ditched efforts to make bricks entirely from recycled bottles because of cost and production issues. At the moment, 22% of the material in its colourful bricks is not made from fossil fuels.

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Huge Lego collection and boxes of gemstones seized by Victoria police in alleged meth lab raid

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A 36 year-old man was charged with trafficking, proceeds of crime and firearms offences after raid at Botanic Ridge house in Melbourne

A mountain of Lego found in a suburban drug raid is so large police are going to need a truck to seize it.

The 1,130 boxes worth more than $200,000 were discovered on Tuesday alongside a meth lab and boxes of gemstones at a Botanic Ridge house on Melbourne’s suburban fringe.

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Ai Weiwei’s Lego re-imagining of Monet’s water lilies to go on show in London

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Exclusive: 15-metre-long work made up of 650,000 Lego bricks to form part of artist’s biggest UK show in eight years

Claude Monet’s monumental triptych, Water Lilies 1914 -26, which depicts nature’s tranquil beauty as part of the French impressionist’s world-famous series, will take on new meaning in a giant recreation by artist and activist Ai Weiwei in his new London exhibition.

Monet’s brushstrokes in his water and reflection landscapes are replaced by about 650,000 studs of Lego bricks, in 22 vivid colours, in the 15-metre-long work at the centre of Weiwei’s biggest UK show in eight years, opening next month.

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Class or crass? Brands walk a fine line in marking Queen’s death

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Posts by Playmobil and Legoland Windsor provoked comment, as did the Queen Elizabeth II workout

Content is king, in #marketingspeak at least, but many brands have discovered that the Queen is not content.

In the tumult of reaction to news of the Queen’s death, social media managers struggled to work out the best way to communicate to their customers.

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Covid lockdown boredom inspires New Zealand teenager to build world-record 25-metre Lego train

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Alexander Blong smashed the previous world record for the most carriages in a Lego train

A New Zealand teenager has broken a Guinness World Record for the most carriages in a Lego toy train, beating the previous record by 32 carriages, after he was inspired to break a record during boring Covid lockdowns.

It took 14-year-old Aucklander Alexander Blong roughly 50 hours to build the 101-carriage locomotive. When finished, it measured 25 metres long.

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Lego to end all operations in Russia after earlier halt to deliveries

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Most of toymaker’s staff in Moscow to lose jobs and partnership with retailer to be wound up due to invasion of Ukraine

Lego is to cease all operations in Russia “indefinitely” after pausing deliveries to its 81 stores in the country in March.

The world’s largest toymaker said it was ending the employment of most of its staff in Moscow and terminating a partnership with Inventive Retail Group, the company that runs stores on its behalf in the country.

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Lego gives its 20,000 employees three days extra holiday after profits rise 140%

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Pandemic lockdowns and continued expansion in China helped the Danish company to continue building its global toy empire

Lego, the world’s largest toymaker, has awarded its 20,000 employees three extra days of holiday and a special bonus after a year of bumper revenues.

The succession of pandemic-forced lockdowns has seen demand for Lego’s signature plastic bricks soar alongside a rapid expansion in China.

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Lego doubles profits as demand soars beyond Covid-19 lockdown

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Brick brand says it does not not expect problems with Christmas stock despite global supply crisis

Lego profits more than doubled in the first six months of the year as brick fans stayed home to build Star Wars and Harry Potter models even after the Covid-19 lockdown ended.

The Danish toymaker was one of the winners from Covid restrictions as children and adults turned to its model kits to occupy themselves – and that trend has continued. Sales jumped 43% to DKr23bn (£2.6bn) in the first six months of 2021 while net profits surged 140% to DKr6.3bn.

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Utah company halts sales of Lego handgun case kits after cease and desist

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Culper Precision said on Instagram of the kits: ‘We wanted the second amendment to simply be too painful to tread on’

A Utah company has stopped selling a kit that encases Glock handguns in Lego blocks, amid uproar and after the Danish toymaker demanded it cease and desist.

Marketing the “Block19” as a “a childhood dream come to life”, Culper Precision introduced it on Instagram, saying: “We wanted the second amendment to simply be too painful to tread on, so there was only one logical solution.”

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Lego reports sales jump after Covid crisis kept families at home

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Shoppers globally bought toys online while physical stores were hit by restrictions

Lego, the toy brick company, has enjoyed a lockdown boost to sales as families around the world were forced to spend more time at home during the coronavirus pandemic.

Total sales rose by 14% in the first half of 2020 and sales were up by more than 10% in its largest markets – including the Americas, western Europe, Asia Pacific and China – despite the closure of toy shops for months in some countries, including the UK.

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Lego accused of muscling in on fans after BrickLink takeover

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Sale has alarmed secondhand brick collectors but Danish toymaker claims it is about reconnecting with customers

For 20 years the website BrickLink has been the best kept secret in Legoland, used by superfans to track down those elusive missing pieces and trade coveted minifigures for big profits.

Nicknamed CrackLink, it is the world’s largest online community of adult brick fans – called AFOLs [adult fan of Lego] in Lego speak – who, with more than a week’s pocket money to burn, are important customers for the world’s biggest toy company.

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