Category Archives: Toys

Hornby sells slot car racing brand Scalextric for £20m

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Purbeck Capital Partners seals deal for business and property rights of toy with model railway maker

For almost six decades Hornby has watched Scalextric drive revenues for its hobby business but on Friday the company said it had decided to sell the famous slot car racing brand for £20m to a little known buyer.

The model railway company, which also sells toy planes and cars under the Airfix and Corgi brands, has sold the Scalextric business and intellectual property rights to Purbeck Capital Partners.

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Hornby sells slot car racing brand Scalextric for £20m

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Purbeck Capital Partners seals deal for business and property rights of toy with model railway maker

For almost six decades Hornby has watched Scalextric drive revenues for its hobby business but on Friday the company said it had decided to sell the famous slot car racing brand for £20m to a little known buyer.

The model railway company, which also sells toy planes and cars under the Airfix and Corgi brands, has sold the Scalextric business and intellectual property rights to Purbeck Capital Partners.

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He-Man poised to be next retro name to join UK toy ‘newstalgia’ trend

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Films of old favourites help lift toy sales 8% this year, with 2026 Masters of the Universe movie tipped for similar

A wave of “newstalgia” has fuelled a step up in growth of UK toy sales, with the muscle-bound 80s hero He-Man the latest retro name tipped for a revival thanks to the big screen.

After falling almost 4% in 2024, UK toy sales are up 8% so far this year, buoyed up by the Minecraft and Lilo & Stitch films as well as parents rebuying toys they once owned as children such as Care Bears and Teenage Mutant Ninja Turtles, according to new data.

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Fake Labubu dolls account for 90% of counterfeit toys seized at UK border

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Many of the 236,000 imitations of the fluffy figures found this year contain banned chemicals or pose choking risk

Fake Labubu dolls accounted for 90% of counterfeit toys seized at the UK border this year, with many found to contain banned chemicals or pose choking hazards.

Border officials intercepted almost 259,000 counterfeit toys worth more than £3.5m, including 236,000 fake versions of Pop Mart’s toothy, fluffy Labubu dolls.

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Toy air fryer will be a Christmas bestseller, John Lewis predicts

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Fries and chicken drumsticks are included – or young cooks might prefer a mini-me Ooni pizza oven

The air fryer has rapidly become a must-have kitchen appliance, so it was only a matter of time before the craze reached toy town, with a chic wooden version tipped as a Christmas bestseller.

If you are thinking it’s too soon to mention Christmas, it’s hard to disagree. But with the school summer holidays almost over (or already over for some) and the UK weather forecast signalling a “band of heavy rain”, retailers are starting festive campaigns.

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Counterfeit Labubu dolls on sale in UK are a choking hazard to young children, warns standards body

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Chartered Trading Standards Institute says thousands of the viral toys seized are poorly made while legitimate dolls ‘are almost impossible to find’

Growing numbers of counterfeit Labubu dolls being sold in the UK are poorly made and pose a choking hazard to young children, a trading standards body has warned.

The toothy, fluffy monster doll figures, made exclusively by the Chinese toymaker Pop Mart, have surged in popularity among children and adults after going viral on social media. Celebrity fans include Rihanna and Lisa from the K-pop group Blackpink, while many owners like to attach the dolls to handbags or backpacks.

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UK toy sales rise as nostalgic adults turn to Pokémon and Lego

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Increase of 8% this year in line with ‘strong rebound’ in global market, data shows

UK toy sales have bounced back as adults increasingly muscle in on the market, snapping up everything from Pokémon trading cards and Lego sets to collectibles and action figures based on movie and TV franchises.

After falling almost 4% in 2024, UK toy sales have risen 8% so far this year, in line with the “strong rebound” enjoyed by the global market, data shows.

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Lego links up with TV hit Bluey for toy sets to be launched this year

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Partnership ‘a long time coming’ and is latest expansion of Australian-made animated series

The global hit children’s TV show Bluey is to make its Lego debut with the first sets due to hit shelves later this year.

The world of Bluey, which has proved such a small-screen hit a film is to be made for global release in 2027, is to be brought to life in plastic brick form with six sets to be revealed this spring before going on sale later this year.

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Ten people injured after Lego display collapses on to crowd in Massachusetts

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Eight hospitalized after attempted balloon drop at Peabody family fun center knocked over display, which fell about 12ft

Ten people were injured when a Lego display collapsed on to a crowd at an arcade center in Massachusetts, police said.

Peabody police said the incident took place on Tuesday at the In the Game family fun center when “a display was pulled down by balloons attached to it, causing it to fall”.

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Mattel apologises after Wicked movie dolls mistakenly link to porn website on packaging

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Toy company advises parents to ‘discard the product packaging or obscure the link’ on Glinda and Elphaba dolls

The toy company Mattel says it is taking “immediate action” after mistakenly printing a pornographic website address on the packaging for dolls released to tie in with the upcoming Wicked film.

Over the weekend, individuals began sharing photos online of the dolls’ packaging, which showed a link to wicked.com, instead of wickedmovie.com. The address was printed on boxes for Glinda and Elphaba dolls, the main characters in Wicked, played in the film adaptation by Ariana Grande and Cynthia Erivo respectively.

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Lego plans to make half the plastic in bricks from renewable materials by 2026

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Toymaker hopes to bring down oil-based plastic it uses by paying up to 70% more for certified renewable resin to encourage production

Lego plans to make half the plastic in its bricks from renewable or recycled material rather than fossil fuels by 2026, in its latest effort to ensure its toys are more environmentally friendly.

The Danish company last year ditched efforts to make bricks entirely from recycled bottles because of cost and production issues. At the moment, 22% of the material in its colourful bricks is not made from fossil fuels.

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Warren Buffett’s Squishmallows firm sues Build-A-Bear amid ‘knock-off’ claims

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Jazwares claims that rival has created its own pillow-like toys to cash in on its viral success

The company behind Squishmallows, the squidgy pillows-with-a-face that count Lady Gaga and Kim Kardashian among their fans, has filed a lawsuit against Build-A-Bear over claims it has produced a “knock-off” to cash in on its success.

Jazwares, which Warren Buffett’s Berkshire Hathaway acquired two years ago as Squishmallows became a global TikTok sensation, said that Build-A-Bear Workshop’s new Skoosherz toys look too similar to its own plush, huggable toy.

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AI Pictionary and a ‘robo-dog’ make UK shops’ hottest Christmas toy lists

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Retailers hope new version of top-selling board game plus Dog-E will help fuel festive sales recovery

A new version of Pictionary that pits artist against artificial intelligence and a pet “robo-dog” with a wagging tail are among the toys destined to appear on Christmas lists this year as retailers pray for better sales during the key festive trading period.

With the cost of living crisis looming large over another year’s celebrations, the Toy Retailers Association’s annual DreamToys list of the 20 “hottest” gifts includes a dozen that are under £50. Among them is Pictionary vs AI (£24), a new version of the classic board game that pitches (terrible) human sketches against the might of AI processing power.

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Daniel Kaluuya’s Barney the Dinosaur film to be ‘adult’ and ‘lean into millennial angst’

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Mattel says the Barney movie will be inspired by Charlie Kaufman, while Barbie director Greta Gerwig is planning two Narnia movies for Netflix

The Daniel Kaluuya-produced movie featuring Barney the Dinosaur will be an “adult”, “surrealistic” and “A24-type” film inspired by Charlie Kaufman and Spike Jonze, it has been revealed.

In a wide-ranging report on the film-making plans of toymaker Mattel in the New Yorker, Mattel Films executive Kevin McKeon said of the project: “We’re leaning into the millennial angst of the property rather than fine-tuning this for kids. It’s really a play for adults. Not that it’s R-rated, but it’ll focus on some of the trials and tribulations of being thirtysomething, growing up with Barney – just the level of disenchantment within the generation.”

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Barbie doll with Down’s syndrome launched by Mattel

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Firm partnered with US charity and medical experts to create part of ‘most diverse and inclusive doll line’

Barbie is launching its first doll with Down’s syndrome in an effort to help more children find a toy that represents them.

Mattel bosses said they wanted to bring out the doll to “enable all children to see themselves in Barbie”. They partnered with the National Down Syndrome Society (NDSS) in the US to bring the product to market.

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End of an era as London’s famed Sylvanian Families shop shuts

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Magnet for thousands of collectors of furry toys will close doors next week

Nineteen-year-old Molly Bell arrived in London early last week from Brisbane. By Wednesday, she had found her way to a tiny toy emporium in a nondescript street in north London to fulfil a dream. She needed to move fast as the Sylvanian Families shop, selling the eponymous toy animals and their habitats, closes on 22 April after more than 30 years.

Since 1992, the charming Highbury shop has been a magnet for thousands of collectors of the anthropomorphic animals – a magical grotto reminiscent of a bygone idyll.

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Festive rush for Aldi’s Kevin the Carrot as 70,000 queue online for ad toys

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Merchandise linked to supermarket’s latest Christmas campaign sells out online hours after going on sale

More than 70,000 shoppers have queued online and hundreds lined up outside UK stores to get their hands on Aldi’s toys and merchandise based around its Kevin the Carrot adverts.

By 10am, several versions of the soft toys had already sold out online amid high demand for merchandise linked to the hero of the discount grocery store’s festive campaign.

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Lively guinea pig and giraffe toys flagged as ‘Christmas bestsellers’

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Toy Retailers Association selects likely ‘must-haves’ for British market with eye on strained budgets

An interactive guinea pig which has babies and a “booty shaking” disco giraffe are predicted to be among the bestselling toys this Christmas as retailers battle for custom with toy ranges tailored to suit “every budget”.

With the cost of living crisis looming large, the DreamToys list drawn up by the Toy Retailers Association (TRA), features a selection of cheaper toys this year, with eight of the top 12 under £35. The cheapest item on the list is an £8 Squishmallow, a cuddly toy expected to be a popular stocking filler.

Barbie Cutie reveal doll £33

Gabby’s Purrfect Dollhouse £80

Goo Jit Zu figurine £11

GiGi the Giraffe £28

Mama Surprise £65

Magic Mixies Mixlings Magic Castle £30

Paw Patrol Big Truck Pups vehicle £18

Pokémon Elite Trainer set £42.50

Rainbow High fashion doll £32

Sink N’ Sand game £20

Original 7.5in Squishmallows £8

Lego Star Wars Hoth AT-ST £45

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Covid lockdown boredom inspires New Zealand teenager to build world-record 25-metre Lego train

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Alexander Blong smashed the previous world record for the most carriages in a Lego train

A New Zealand teenager has broken a Guinness World Record for the most carriages in a Lego toy train, beating the previous record by 32 carriages, after he was inspired to break a record during boring Covid lockdowns.

It took 14-year-old Aucklander Alexander Blong roughly 50 hours to build the 101-carriage locomotive. When finished, it measured 25 metres long.

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