The streaming giant’s ambitious initiative Made By Africa, Watched By the World is a welcome platform for the continent’s overlooked cinematic talent

‘Have you ever had someone tell your story, take your voice … and replace your face until no one else can see or hear you?” These are the powerful words that Nigerian actor/director Genevieve Nnaji speaks to introduce the Netflix initiative Made By Africa, Watched By the World. Mixing new, original content with older African classics that have not previously been streamed elsewhere, this initiative, much like Strong Black Lead (2018), aims to showcase content that centres black stories but – unlike Strong Black Lead – it will be by and about Africans. It creates a path for stories that specifically address different slices of the African experience to see the light of day and reach a wider audience. Considering that there’s a growing feeling among Africans that inaccurate representation on screen is a given, that’s a good thing for everyone.

So what does Made By Africa, Watched By the World give us? Netflix has purchased previously produced content and also produced its own, both TV shows and films. Kagiso Lediga and Pearl Thusi have followed up their 2018 romantic drama Catching Feelings with a TV show, Queen Sono, about an undercover spy, that premiered earlier this year. Nick Mutuma’s coming of age drama, Sincerely Daisy, is having its highly anticipated premiere on Friday, while other Kenyan films – Tosh Gitonga’s romcom Disconnect and Tom Whitworth’s Poacher – have also found a home on Netflix.