In seven years, BLM has gone from hashtag to global rallying cry. So why has the co-founder stepped away from the movement she helped create?

• Read an exclusive extract from Alicia Garza’s new book

Alicia Garza is not synonymous with Black Lives Matter, the movement she helped create, and that’s very deliberate. The 39-year-old organiser is not interested in being the face of things; she’s interested in change. “We are often taught that, like a stork, some leader swoops from the sky to save us,” she tells me over Zoom from her home in Oakland, California. That sort of mythologising, she says, “obscures the average person’s role in creating change”.

Garza is also scornful of fame for fame’s sake and of celebrity activists. The number of people who want to be online influencers rather than do the work of offline organising – knocking on doors, finding common ground, building alliances – depresses her. “Our aspiration should not be to have a million followers on Twitter,” she says. “We shouldn’t be focused on building a brand but building a base, and building the kind of movement that can succeed.”