Facing the prospect of rotting crops and ruined livelihoods, Indian farmers have embraced virtual marketplaces to sell produce

When the call finally comes, the connection is so poor that Silme Marak can barely catch the words. After running upstairs to the roof of her house for a better signal, the 39-year-old farmer finally hears the first piece of good news to come her way in months: an order for 600 pineapples from a harvest that she had feared might have to be left to rot.

Marak lives in the Tura town of Meghalaya, a hilly place in north-east India whose name translates as “the abode of clouds”. She is among millions of farmers in India – agriculture contributes nearly a seventh of the country’s GDP – in despair at the prospect of seeing their produce rot as the country entered a severe lockdown in the third week of March. According to a Credit Suisse report, vegetable farmers alone have lost upwards of Rs 20,000 crore (£2.5bn).