Category Archives: Jeans

Does mysterious painting prove blue denim was around 200 years before Levi’s?

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Woman Begging With Two Children, by an unknown artist, shows what appears to be a denim skirt in 17th-century Italy

The origin of the world’s most enduringly popular fabric is in ­dispute, as a new exhibition spotlights a claim that firmly links denim with 17th-­century Italy and takes its history back 200 years.

Blue denim, that all-American ­symbol of informality and a life lived on the open range, is already also contentiously attributed to ­southern France, while modern jeans ­mythology still has it that Levi Strauss, a German immigrant, first came up with the idea of making workwear out of this sturdy cotton in San Francisco 150 years ago.

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Alan Titchmarsh’s jeans blurred by North Korean TV censors

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Footage of green-fingered BBC presenter obscured from waist down to hide ‘symbol of US imperialism’

His calm demeanour and wholesome vocation have apparently endeared him to one of the most authoritarian regimes in the world. But there is something about Alan Titchmarsh that North Korea’s censors can’t quite forgive – his jeans.

The green-fingered broadcaster and author of raunchy novels has been a fixture on state television since 2022, albeit with the addition of a blurred effect from the waist down.

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‘Oh my god, we can’t do this!’ Inside Levi’s sexy, hit-making ads of the 90s

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The musicians and execs share the pitches, punch-ups and phone calls behind the adverts that took Stiltskin, Babylon Zoo and Mr Oizo to No 1 – and flipped music and advertising’s relationship on its head

Amid black and white Ansel Adams-style cinematography, two Amish sisters spy on a topless man bathing in a Yosemite river. Suddenly, a peaceful choral soundtrack gave gives way to bone-shaking guitar: Inside, the debut single by Scottish grunge band Stiltskin.

Thus began one of the strangest cultural wrinkles of the 1990s: when Levi’s became a jeans company that could also score UK chart hits. Inside was built around an addictive riff that still sounds fresh, and the advert, entitled Creek, shot it to the top of the UK charts. Over the next few years, the likes of Babylon Zoo, Smoke City, Mr Oizo and Norman Cook’s pre-Fatboy Slim project Freak Power would also score major success off the back of a placement in Levi’s witty, often sexually provocative adverts.

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RIP skinnies. What’s next for jeans?

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With denim returning to our wardrobes, the jury is out as to which cut of jeans will win out. Make the ‘anything goes’ moment work for you by looking to vintage inspiration for these 10 styles

In fashion, one thing’s for sure – the era of sweatpants is over, and denim is back. It’s also pretty clear that skinny jeans, the style that has refused to die for 20 years, are finally, waning from fashion’s pole position, thanks to gen Z relentlessly roasting milllenials over their trouser choice. And that is where the certainties end.

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Bosses force female workers making jeans for Levis and Wrangler into sex

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Women at factories in Lesotho owned by Taiwanese firm say jobs and promotions in jeopardy if they refuse advances, claims report

Women producing jeans for American brands including Levi Strauss, Wrangler and Lee have been forced to sleep with their managers to keep their jobs or gain promotion, an investigation into sexual harassment and coercion at garment factories in Lesotho has found.

Brands have responded to the “extensive” allegations by the the US-based Worker Rights Consortium by signing enforceable agreements with labour and women’s rights groups to eliminate gender-based violence for more than 10,000 workers at five factories owned by the Taiwanese company Nien Hsing, one of the southern African country’s largest employers.

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