Ex-worker tells documentary series staff would post on articles about Dov Charney

A documentary series has revealed how American Apparel helped fuel its founder’s bad boy mythology in order to bolster interest in the clothing company online.

In the nine-part Big Rad Wolf, a former employee reveals she would leave approved fake comments under salacious articles about Dov Charney on celebrity media blogs such as Gawker and Jezebel, in order to manufacture his reputation as predatory.